Sunday, 4 November 2012

Idents

Every movie trailer contains an ident of some sort these can be standard logo's for a  particular production company however such films as Harry Potter as massive franchised movie can have the ability to have a specific one for example in Harry Potter and the Deathly Hallows Part 2 trailer they show cased this using a Warner Brothers created ident.
Here is the trailer:

My team have selected a range of idents we could use in our trailer, however we had to select one that would fit well with the trailer, the  following is idents we looked at:

Lions Gate:

Lions Gate Entertainment Corporation is a North American entertainment company it was formed in Vancover  in July 3, 1997 and is ran in Santa Monica California. As of 2012 it was named the most commercially successful independent film and television distribution company in North America and the sixth most profitable movie studio.Its first major box office success was American Psycho in 2000 this began a trend of controversial movies for major film companies.It was announced in January 2012 that it had acquired Summit Entertainment producers and distributors of the Twilight Saga films for $412.5 million The two companies have planned merging since 2008.One of Its best success was the Hunger Games the highest grossing film after just three days.The Ident used for this production company has not changed vastly as its a relatively new production company.However I feel this production company would be best for my trailer as you can see that it has covered horror films in its history, this is as well of its Ident being a good fit  into the trailer. As the Ident features dark clouds in the background with just "LIONSGATE" spread  across them simplistic and perfect for our trailer. Also the example  I have got is from a horror movie based in the woods as like my teams is.



Paramount new cinema:


Paramount Pictures Corporation is a film and television production and distribution company, it was founded in 1912 therefore making it the fourth oldest existing film studio in the world behind Universal studios, Pathe and Gaumont Pictures. The Paramount Pictures studio is the last remaining major film studio still to be based in the Hollywood district of Los Angeles. Paramount is ranked as one of the largest top grossing movie studios.
Paramount are well established/known for there continued efforts and support in the continuation of a single movie into a sequel (Franchise) such famous movies as the Transformers movies, Paranormal Activity and The Godfather.
The Paramount Ident/Logo  is the oldest surviving Hollywood film logo as it has been used since the beginning of Paramount Pictures Corporation, its believed that the mountain is based of a doodle made by one W. W . Hodkinson whilst in a  meeting with Adolph Zukor, said to be based of a fond memory of growing up in the state of Utah. Although it remains the oldest Ident in Hollywood film it has gone through some  changes over its long existence. As the logo began with as a charcoal rendering of the mountain ringed with superimposed stars - originally 24 stars this was in tribute to the amount of actors assigned at this time. In 1953 a newer, more realistic looking logo was created  for the  purpose of 3D however it was later reworked  therefore made  in widescreen process. By 1986 other known as there 75th anniversary a new logo was prepared - it was done by the use of  computer generated lakes and stars wold make a feature it was designed by Dario Campanile.  It was done so that instead of  the stars being superimposed they would move across the screen to create the arc shape. Therefore  I would say that this was the biggest changed brought into by Paramount Pictures Corporation. This continued up until 2002 where as it had its 90th anniversary, this brought round a whole new logo which included shooting stars which would fall from the night sky to form an arc whilst simultaneously the Paramount logo would fly into place between them. The next change seen by Paramount was used firstly  for another  franchised movie  Mission Impossible this  one being the 2011 Ghost Protocol - it involves the surrounding mountain range and the sun shining in the  background. It holds a disclaimer to be used until the beginning of 2013, Therefore if my group where to sue this it would have to be the new logo created.
However I  think that it is not the Ident to be used as I have not seen it used in the Horror genre as of yet as it appears to be used  in more action packed movies and also  used for  franchised movies for example Mission Impossible and  Transformers.
Some Other production companies I looked at but then dismissed where  Warner Brothers, Dream works, Walt Disney and 20 Century Fox. I have dismissed the use of these due to the reason of them  not  fitting my trailers genre for example take Warner Brother  this production company is massive possibly the biggest however they would not suit  the genre as its more children's fantasy  movie or television programs rather than for the  use of Horror Movies.

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