Synergy is when two or more things work together to create something greater.
I have selected the marketing process of Harry Potter and the deathly hallows part 2 in order to look in to how synergy is maintained throughout the process. After looking at the poster, cover and the trailer I found some interesting things for example I noticed that the magazine has none of the features as the trailer or the poster. This is because its the trio on the front cover of a formal magazine "Empire" this is done because in all fairness they do not have to promote that way because there such iconic people now and instantly recognized as the Harry Potter actors.
However the poster and the trailer share many features, such as the same font is used throughout for example on the title screens of the trailer and also on the bottom of the poster, and there is also the use of low key lighting and the positioning of characters for example in the poster Harry Potter is at the front of the trio this is because he is symbolized as the leader of the group and the main character. Unlike in the cover of the empire magazine they are wearing the scruffy clothes representing the conflict they had come under.
Its also important to state that this process and maintaining the synergy throughout would not be possible if the film wasn't being produced by Warner brothers as they can do all these things in house.
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