http://www.youtube.com/watch?v=_EC2tmFVNNE
Here I am going to study both trailers closely and identify there similarities and there differences, each trailer goes through the same process although they are all unique. This is created through the use of mise en scene - Lighting, costume, setting, props and finally positioning. And also there other similarities.
Trailer 1:
Lighting: The first couple of seconds use a lot of low key lighting as the camera travels down the river. This lighting creates an effect recognizable to the audience that something mysterious/dangerous is about to happen. Natural lighting is also used during a view of the river this would suggest normality in this type of film.
Costume: A costume used is also iconic to the Harry Potter series also iconic to the theme of wizardry, this piece of costume/clothing is a black gown that looks dirty inking to the previous Harry Potter. Harry Potter is dressed in casual clothing (jeans, t-shirt) this suggests that he is a normal teenager but as the audience will know he is not. The makeup used is very effective for action scene for example dirt on the face has a connotation of confrontation. Also messy hair would suggest that a confrontation has taking place also.
Setting: The first couple of seconds really set the scene, this is done by using this iconic image used through out the series of Harry Potter movies of the camera moving fast across the surface of the river. Out in the woods with low key lighting gives the effect that there is confrontation and something lurking in the darkness.
Props: Props used are your stereotypical items such as wands, archaic books and the iconic Harry Potter glasses etc.
Positioning: Two of the characters are lying on the floor looking up towards the camera this is known as a low angle shot showing the vunerability of someone and the power another character has. Another example of this is the high angle shot used on Voldemort as it shows his power.
Extras: I think it is very important to recognize how much money Harry Potter has as a budget this is due to it being a Warner Brothers production, this is instantly recognizable through the fact that trailer 1 has its own iconic ident created just for this movie. Title pages are also used for example "The finale of the worldwide phenomonan" these are used to brake up the trailer and also give more insight about the movie. Jump cuts are also used in the trailer more so towards the end a the tension picks up and comes to a dramatic conclusion, and representing action based scenes. The sound throughout picks up towards the end of the trailer with short breaks to show key significant events for example the lighting strike in the background and Voldemort voice. The shots used are long shots close ups medium shots varying throughout. For example a long shot is used when going down the river showing the scene annd also used with the castle/Hogwarts in the background. What I gained through this is noticing that all shots must be included to keep it exciting.
From this trailer I have gained insight in what to include to make a successful trailer. For example a variety of shots needed to be included as well as edits, mise en scene, audio these all complete a trailer and therefore the whole movie.
http://www.youtube.com/watch?v=35cYvwjEvUI
Trailer 2: The next trailer I have selected to use is in y chosen genre, this genre is Horror, So I have chosen to analyse Paranormal Activity 4 trailer.
Lighting: The lighting at the start is natural lighting this is used to suggest normality which links to the scenes that are family footage. Then key lighting is used coming from the lights in houses etc this is important to note as this suggests that without the light things will be dark which relates to the scene where the light flickers and then dims out into the darkness which is then when bad things happen linking to the connotation that darkness brings no good. This is what the audience will use to know something is building up. Also used in this trailer is night vision style camera work this is so that it give the impression its at night time.
Costume: For a horror film the clothing doesn't follow the codes and conventions however this is because paranormal activity is set as its in a normal persons house therefore costume is jeans, t-shirts etc however one costume that does follow conventions is the figure is in a black cloak concealing his/her identity.
Setting: The setting is in the general stereotypical suburban household. With horror films this is regular really as horror can be based anywhere.
Props: The props used in this trailer are your regular conventional props for example play area for children, toys, birthday hat, laptop. These props are used as they match the setting which is in a regular suburban household.
Positioning: The daughter and mother are both standing next to each other although the camera appears more focused on the mother as she is center to the camera this is because as the daughter is telling the mother about the happenings in the house they want to see the reaction of the mother. Another example of positioning is when the figure is stood behind the girl over the shoulder shot is used to show the figure looking at her and she does not realize it.
Extras: This trailer also uses title pages sued to the same extent as in trailer one to break the trailer up and in this one it tells dates. Action match cuts are used for example as it goes from the girl looking out of the window and the lights going out to the lights going out in her house. Jump cuts are also featured as these are used to build the tension and shows action and excitement. There are several shots used in the trailer for example one I found very effective was the extreme close u that was caused by a person looking directly into the camera lens this goes against convention as normally this would be done by the camera zooming in not the character moving into the cameras lens. Another camera angle used is the low angle when the girl is looking out of her window at the child this then changes to a high angle as she becomes powerless to the figure in the background, this could be known as a over the shoulder shot. The sound it quite until the concluding scene as it picks up this is done using unexciting sounds which makes the tension build and also shocks the viewers - this makes it more scary objective for horror movies.
After looking at both of these trailer you can see how it applies some theories such as Todorovs narrative this is the theory that suggests there are five stages to a film.
1. All is as it should be (equilibrium)
2. The disruption
3. The recognition that something has gone wrong
4. The attempt to repair the damage
5. Everything returns back to normal
However in most trailer they miss the last two stages out normally to show how will they fix the problem and will it be resolved.
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